Levels of Measurement: Nominal, Ordinal, Interval, and Ratio Scales
When you’re collecting qualitative and quantitative data through different types of surveys and research instruments 4 data measurement scales are […]
When you’re collecting qualitative and quantitative data through different types of surveys and research instruments 4 data measurement scales are […]
Demographic segmentation is one of the most popular methods of market segmentation. The data is relatively easy to get and […]
It’s widely accepted that surveys are a great way to do market research, gauge customer loyalty, and make better decisions […]
Lead generation is one of the most important disciplines in your business. Especially if you have a high-end product that […]
I was talking to a friend of mine the other day about a business idea he had. It was a […]
In 2019, Affiliate marketing was responsible for billions of dollars in sales for vendors. It was also responsible for billions […]
Questionnaires are a low-cost and effective way to get actionable feedback from your audience and customers. There are countless options […]
A few weeks ago, we were throwing around ideas about how we could build awareness and an email list for […]
Customer research is a large discipline with multiple methods to get the right information from your audience or customer base. […]
Have you ever wondered why it’s so hard to convince someone their beliefs are wrong? It’s even harder to convert […]